☀️🌊🏖️🍉🌞
Snowtea Book Club

El buzón de las impuras

Francisca Solar's novel about the 1863 Church of La Compañía fire and the mailbox that kept its faithful's secrets. The session date is set.

Thursday, August 27 · 7:00 PM · Snowtea UABC
🌳 Open-Air Shopping Center - Hotel Zone

🏪 Plaza FimbresOpen-air shopping center with specialized restaurants and unique servicesFormerly Plaza Universidad • Mexicali Hotel Zone

Open · Closing soon· Closes 8:00 PM
Plaza Fimbres - View of the open-air shopping center in Mexicali's hotel zone, with traditional plaza style and specialized stores
Plaza-style shopping center - Blvd. Benito Juárez 1990, Hotel Zone
STYLE
Open-air shopping center - Traditional plaza
ZONE
Hotel Zone - Jardines del Valle
PARKING
$15 pesos with 20 min courtesy - Toll booth
AMBIANCE
Traditional open-air - Authentic experience
FOCUS
Specialized and professional services
LOCATION
Blvd. Benito Juárez - Commercial zone
🌳
"An open-air commercial oasis in the heart of the hotel zone"
— Authentic Mexican plaza experience

🌾 From Farmland to Shopping Center

📚 History: From Irrigation to Modern Commerce

20th Century

Initial agricultural development - Joseph Chester Allison irrigation lands

1923-1930

Transformation of the desert into farmland - 120,000 hectares

1980-1990

Development as Plaza Universidad - Open-air "plaza" style shopping center

1990-2000

Name change to Plaza Fimbres - Older residents still call it Plaza Universidad

2000-2010

Consolidation as a hub for specialized services and offices

2010-2020

Incorporation of government services (SAT, FOVISSSTE) and modern fitness

2025

Established shopping center with specialized restaurants and unique services

🌾 Roots in Agricultural Development

💧 1923 Irrigation Project

Engineer Joseph Chester Allison built deep wells that transformed the desert into farmland, laying the foundations for urban development.

🌱 Transformation of the Territory

By 1930, 120,000 hectares had been planted in the region, creating the infrastructure that would enable later commercial growth.

📍 Practical Information

Strategic Location

📍 Full Address

Blvd. Benito Juárez 1990
Colonia Jardines del Valle
Mexicali, Baja California, C.P. 21270

🏨
Hotel Zone
Near hotels and tourist services
🎓
UABC University
Proximity to the university zone
🛣️
Main Boulevard
Direct access from the Civic Center

Store Hours 2025

🏪
General Plaza
8:30 AM - 7:00 PM
Monday to Saturday - Most stores
🍽️
Restaurants
Varies by store
Sake until 11 PM, La Guarida until 1 AM
💪
Fitness Gym
6:00 AM - 10:00 PM
Extended hours - Every day
🏢
FOVISSSTE / SAT
8:30 AM - 2:30 PM
Monday to Friday - Government services
📅
Sundays
Reduced hours
Check each individual store

🚗 Parking and Access

💰 Parking Information
  • Cost: $15 pesos per stay
  • Courtesy: 20 minutes free
  • • Toll booth with surveillance
  • • Direct access to stores
  • • Easy navigation
  • • No vehicle congestion
🚌 Public Transportation
Routes along Blvd. Benito Juárez - Apps like Moovit for details

🌤️ Open-Air Experience

🌳 Natural Ambiance

Traditional plaza: Open-air design that offers an authentic and relaxed shopping experience.

🌡️ Weather Consideration
Ideal for morning and evening visits during the summer

🗺️ Location on Map

🏪 Specialized Stores and Restaurants

📜 Historical Fact:Formerly known as "Plaza Universidad" - many older residents still call it that
🍣

Sake Restaurant

Steak & Sushi Bar

🍶 Japanese restaurant specializing in steak cuts and sushi. A local favorite with a modern atmosphere and live music on special occasions.

📍 Location:
Store #5 - 1:30 PM - 11:00 PM
📞 686-564-5618
✨ Services:
Assorted sushi
Premium steak cuts
Traditional ramen
Mojitos and drinks
...and more
🥢

El Rincón de Panchito

Cantonese Chinese Food

Traditional Cantonese Chinese restaurant, considered one of the best in Mexicali. Generous portions and authentic oriental flavor.

📍 Location:
Store K - 11:00 AM - 9:00 PM
📞 686-567-7718
✨ Services:
Traditional Cantonese food
Chicken with pineapple
Asparagus with squid
Special fried rice
...and more
🍕

La Guarida Bar & Grill

International Restaurant Bar

International cuisine specializing in pizzas, pastas, wings and steaks. Family atmosphere with brunch service and a complete menu.

📍 Location:
Store M - 9:00 AM - 1:00 AM
📞 686-564-5618
✨ Services:
Artisanal pizzas
Italian pastas
Buffalo wings
Traditional lasagna
...and more
💪

Gimnasio Fitness Mexicali

Fitness & Health

Modern gym with state-of-the-art machines, childcare area, supplement section and certified trainers available from early morning.

📍 Location:
Store #4 - 6:00 AM - 10:00 PM
📞 686-566-1717
✨ Services:
Modern machines
Childcare area
Supplement store
Certified trainers
...and more
💃

Let's Move Dance & Fitness

Dance & Fitness

Dance and fitness center with group classes, zumba, and conditioning programs in a dynamic and motivating environment.

📍 Location:
Store available - 6:00 AM - 9:00 PM
📞 Available on-site
✨ Services:
Dance classes
Zumba fitness
Physical conditioning
Group classes
...and more
🌮

Tortas Omar

Traditional Mexican Food

Over 35 years of tradition in Mexicali. Famous tortas, menudo, pozole and Mexican breakfasts with the authentic taste of home.

📍 Location:
Store 8A - 7:00 AM - 9:00 PM
📞 686-566-0505
✨ Services:
Traditional tortas
Menudo and pozole
Mexican breakfasts
Machaca burritos
...and more
🏠

FOVISSSTE

Government Services

Official office for housing procedures, mortgage loans and services related to the housing institute.

📍 Location:
Store E - 8:30 AM - 2:00 PM
📞 55-5322-0497
✨ Services:
Housing procedures
Mortgage loans
Specialized advisory
Official documentation
...and more
📋

SAT Offices

Government Services

Offices of the Tax Administration Service (SAT) for tax procedures, declarations and tax-related services.

📍 Location:
Offices available - 8:30 AM - 2:30 PM
📞 SAT Portal
✨ Services:
Tax procedures
Tax declarations
RFC
Electronic invoicing
...and more

🌳 Features of the Open-Air Style

🌳

Traditional Plaza Style

Open-air design that preserves the traditional Mexican essence of shopping plazas, with independent stores and easy access.

✅ Advantages:
Authentic ambiance
Easy navigation
Direct parking
Quick access to stores
🏨

Strategic Hotel Zone

Privileged location in the hotel and university zone of Mexicali, near important tourist and commercial services.

✅ Advantages:
Near hotels
UABC university zone
Tourist services
Urban connectivity
🎯

Specialized Services

Focus on professional services, fitness, dining and government procedures, ideal for specific needs.

✅ Advantages:
Personalized attention
Specialized services
Fewer crowds
Intimate experience

🎯 Location Advantages

🗺️ Strategic Position in Mexicali

🏨

Hotel Zone

Convenient access for guests of nearby hotels

🎓

UABC Proximity

Near the Autonomous University of Baja California

🛣️

Main Boulevard

Located on Blvd. Benito Juárez, an important artery

🏛️

Civic Center

Easy access from the city's administrative center

🎯 Ideal For:

🏨 Hotel Guests:
  • • Services near lodging
  • • Procedures and errands
  • • Food and entertainment
  • • Fitness and wellness
🎓 University Community:
  • • Proximity to UABC
  • • Student services
  • • Convenient dining
  • • Fitness activities
💼 Local Professionals:
  • • Specialized services
  • • Government procedures
  • • Tax and accounting advisory
  • • Professional atmosphere

🌳 Discover the Unique Experience of Plaza Fimbres

An open-air shopping center that combines the tradition of Mexican plazas with modern specialized services. Strategically located in the hotel zone for your convenience.

🌟 Guide for Your Visit

⏰ Best Hours:
  • • General plaza: 8:30 AM - 7:00 PM
  • • Gym: 6:00 AM - 10:00 PM
  • • Restaurants until 1:00 AM
  • • Avoid peak sun hours
🎯 Featured Services:
  • • Sake Restaurant - Steak & Sushi
  • • El Rincón de Panchito - Chinese food
  • • La Guarida Bar & Grill
  • • Fitness Gym with childcare
  • • Tortas Omar - Mexican tradition
  • • Let's Move Dance & Fitness
  • • SAT and FOVISSSTE offices
💡 Tips:
  • • Parking $15 with 20 min courtesy
  • • Direct access to each store
  • • Ideal for morning visits
  • • Near hotel zone and UABC

🌳 Plaza Fimbres (formerly Plaza Universidad): Where the tradition of Mexican plazas meets modern services. An open-air commercial oasis in Mexicali's hotel zone, perfect for guests, students and professionals seeking an authentic and specialized shopping experience.